To build bridges by creating free trade and partnerships among fashion practitioners across Africa – taking advantage of the African Continental Free Trade Area (AfCFTA)
To attract global attention to Africa’s very rich and diversified dress culture which can be
explored as a catalyst for the social economic growth of the continent’s garment/textile
To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the United Nations Millennium Development Goals and the African Union Agenda 2063.
To bring about self-reliance as this initiative will create millions of jobs across the continent for Tailors, Creative Directors, Textile designers, Models, Cutters, Pressers, Fashion Photographers & Writers, Hair Stylists, Make-up Artists etc
To contribute in bringing the much desired peace and stability to our continent by positively engaging the youths as stated above.
And to further develop African economies by creating the biggest and most formidable African fashion and lifestyle market for global patronage.
To create a level playing ground for the most creative African designers within the international fashion industry through the establishment of a specialized African inspired fashion market place with global standards.